Collaboration That Drives CRM Success

From kickoff to launch, I work across teams to align vision, timelines, and execution, turning ideas into impactful customer journeys.

🎨
Creative
Brings brand storytelling to life across touchpoints.
📊
Data & Analytics
Builds segments, models, and measurement strategies.
🚚
Operations
Supports rollout, logistics, and fulfillment readiness.
💰
Pricing & Promotions
Defines offer strategy and competitive positioning.
📞
Frontline Readiness
Prepares sales reps with messaging and training materials.
💻
IT
Ensures platforms, APIs, and data flow support CRM needs.
📱
OEMs & Vendors
Collaborates on device launches and co-branded efforts.
🤝
Third-Party Agencies
Assists with creative, media, and campaign execution.

Personalized Upgrade Trigger Launch
Analytics, Creative & Product Partnership

      Led the launch of a dynamic upgrade journey by aligning analytics, creative, and product. Drove a 23% YoY increase in upgrade rate by targeting high-propensity segments across multiple touchpoints.
    
Plan Migration Rollout
Pricing, Ops & Data Enablement

      Partnered with IT to enable two-way MMS functionality for a plan upsell trigger campaign, directly leading to a 153% increase in plan migrations.
    
Behavioral Signal Integration
Data, IT & Campaign Automation

      Worked with IT and data analytics to unlock new signals (like web/app behaviors, network signals, churn risk, and data usage). Integrated into Braze automations to power lifecycle and winback flows.
    

Curious about the full picture?

See how my experience across CRM, strategy, and execution connects to create powerful marketing outcomes, start to finish.

Explore My Professional Experience