From Creative Spark to Strategic Engine
I’ve learned by doing, and I bring that experience into CRM that puts customers first, delivers on business goals, and reflects my own drive for excellence.
CRM Marketing Manager
Leads lifecycle strategy for UScellular’s largest line of business (5M+ customers), aligning cross-functional teams to drive engagement, retention, and revenue impact across $20M+ in CRM programs.
- Developed and launched multi-step, omni-channel journeys leveraging behavioral, lifecycle, and propensity triggers. In 2024, drove +23% YoY upgrades, +67% gross adds, and +51% plan migrations.
- Led transition to modular, dynamic content development, significantly reducing production timelines and increasing personalization capacity.
- Collaborates cross-functionally to ensure campaign alignment across web, app, paid media, email, MMS, push, direct mail, and telesales.
- Partners with Data Science to implement engagement scoring and machine learning models (AI) for hyper-personalized outreach, boosting email CTR by +26% YoY.
- Turns insights into action identifying automation opportunities that inform campaign logic and when to utilize multivariate testing across campaigns. Saved 20K potential defections in 2024.
- Synthesizes data into compelling performance narratives, presenting quarterly CRM roadmaps, complex strategies and results to senior leadership.
- Introduced power analysis and statistical rigor into testing protocols, ensuring campaigns generated statistically significant, actionable results.
- Leads a team of peers overseeing operational campaign execution, ensuring seamless delivery of CRM initiatives, while nurturing professional development.
- Spearheaded the technology and process enablement evaluation and implementation of new MarTech solutions.
- Authored internal CRM process guides and completed leadership training to further grow influence and impact across the organization.
Brand Strategist / Email Marketing Specialist
Directed national email campaigns and cross-department collaboration to drive customer growth and conversion across 2.6M+ customer base.
- Grew the subscriber base by 36% YoY by refining the lead acquisition strategy and improving signup workflows.
- Enhanced customer experience through targeted content and optimized promotional landing pages.
- Led CRM strategy for GearFest Online, a virtual event that more than doubled site traffic and pageviews.
- Oversaw homepage marketing and high-priority campaigns, streamlining creative production with a custom asset management system.
- Balanced data and creativity to continually improve engagement across email and web channels.
Digital Marketing Associate
Joined a fast-paced innovation team under the CMO to help launch a direct-to-consumer eCommerce platform for auto parts, contributing to digital strategy and operational readiness.
- Supported the launch of myautoparts123.com, a B2C platform selling manufacturer-direct auto parts.
- Shaped brand positioning and digital content strategy for a competitive online market.
- Assisted in streamlining warehouse workflows and defining the end-to-end customer experience.
Marketing & PR Specialist
Led PR outreach and created integrated content strategies across web, social, and email.
- Managed partner communications and coordinated press coverage for annual conferences.
- Oversaw development of promotional materials and member newsletters.
- Built monthly email calendars and campaign content plans.
Marketing Intern
Supported marketing, social, and sponsorship efforts for semi-professional baseball league.
- Created engaging fan content and assisted with game-day operations.
- Helped develop social media contests and in-stadium promotions.
- Assisted with email newsletters and ticketing communications.
My Journey in Milestones
Customer First
Every strategy starts with understanding and serving the customer experience across channels and moments.
Data-Driven, Not Data-Blinded
I believe in balancing analytical rigor with human insight because the “why” matters just as much as the “what.”
Test & Learn Always
From multivariate tests to audience experiments, I approach campaigns as opportunities to optimize and grow smarter.
Progress Over Perfection
I value momentum and adaptability, iterating toward success rather than waiting for a perfect plan.
Principles That Guide My Work
Want to see how my strategy comes to life?
Take a closer look at the campaigns, journeys, and decision-making that have driven measurable outcomes across channels.
See My Strategy in Action