Turning Insight into Action

See how I’ve brought data-driven strategy to life through cross-channel campaigns, personalized journeys, and measurable results.

Personalized Upgrade Trigger

A data-driven campaign targeting high-propensity customers with timely upgrade offers across email, MMS, and paid media.

Add-a-Line Smart Trigger

Behavior-based messaging to convert interest into action—resulting in a measurable lift in line adds.

Home Internet Contextual Campaign

Context-aware promotions triggered by address changes, hotspot usage, and mobile data trends.

Engagement-Driven Loyalty Touchpoints

Automated, journey-based communications tailored to customer tenure, behaviors, and plan features.

Featured Campaigns

Results Snapshot

+23% YoY
Upgrade Conversions
+42 bps YoY
Email Click Rates
+67% YoY
Total Gross Adds
20,000
Incremental Defects Saved in 2024

Strategic Process Flow

1

Identify Opportunity

Pinpoint key business challenges and customer segments to address.

2

Develop Strategy

Define goals, customer triggers, timing, and messaging approach.

3

Cross-Functional Alignment

Collaborate with stakeholders to align creative, legal, product, and ops.

4

Build & Launch

Execute across channels with proper targeting, QA, and timing.

5

Analyze & Iterate

Review results, test variables, and refine strategy for future cycles.

Let’s Collaborate on What’s Next

You've seen how I bring strategies to life. Now let’s talk about how I can do the same for you.

Get in Touch