Analytics-Fueled Decision Making

Here’s how I’ve used analytics and behavioral signals to shape segmentation, optimize targeting, and fuel high-performing campaigns.

Smart Audience Suppression
Reduced opt-outs by 22% through suppression of low-engagement and high-fatigue users.
Upgrade Propensity Targeting
Boosted upgrade conversions by 34% through predictive modeling and 1:1 targeting.
Testing & Optimization
Ran multivariate and A/B tests across creative, timing, and cadence, driving 12% YoY incremental lift on CTR with 95% confidence.
Cross-Channel Impact Analysis
Uncovered 1.3x conversion lift when customers received both email and MMS touchpoints.

Key Data-Driven Wins

Key Tools + Partnerships That Power CRM Strategy

I've directly used tools like Tableau, Braze Analytics, DOMO and Google Analytics to monitor performance and guide strategy. I’ve also partnered closely with analytics and IT teams to activate predictive models, streamline API access, and turn complex data into actionable targeting.

Tableau
DOMO
Responsys
Braze Analytics
Google Analytics
Predictive Models
Data Enablement
APIs
Journey Automation
MarTech Integration

Raw Data Collection

Gathered from customer interactions, usage, engagement history, and device behaviors.

Segmentation & Modeling

Apply predictive scores, lifecycle tags, and filters to isolate high-opportunity customers.

Campaign Design

Define messaging, timing, channel mix, and entry criteria based on data insights.

Performance Measurement

Monitor engagement, conversion, and feedback loops to improve future campaign logic.

Data Workflow

Curious about the full picture?

See how my experience across CRM, strategy, and execution connects to create powerful marketing outcomes, start to finish.

Explore My Professional Experience