Driving Engagement Across Channels with Strategy and Scale

A fully automated, data-driven campaign that identifies customers based on upgrade propensity, eligibility status, and their position in the upgrade lifecycle. Once identified, customers are assigned offers scaled to their churn risk and overall value, with tailored messaging across email, MMS, push, paid media, web banners, and telesales.

Email

MMS

Push

Paid Media

Web Banners

Telesales

This campaign activates when customers show behavioral signals that indicate interest in adding a line, such as web visits or past interactions. Messaging is personalized using engagement scores and lifecycle timing across email, MMS, direct mail and paid media.

Email

MMS

Direct Mail

Paid Media

Contextual and retargeting campaigns designed to promote Home Internet to mobile customers. Triggers include high hotspot usage, address changes, and eligibility for faster mid-band speeds. Delivered across email, MMS, push, direct mail and paid channels.

Email

MMS

Push

Direct Mail

Paid Media